Mammut Eiger Extreme

The story

Dani Arnold, one of Switzerland's fastest speed climbers, went to Lake Baikal: the deepest lake on earth, frozen solid, minus forty degrees and wind up to 120 km/h. He climbed ten new ice routes there, some of them along the underside of ice caves. Mammut wanted that expedition told as one long, scrollable story, and the gear he wore had to be part of it without turning the page into a catalogue.

I built it during my time at Made in Amsterdam, as part of the team behind the site.

Type as big as the landscape

The page opens on one word, BAIKAL, set so large it runs edge to edge, with Dani hanging upside down in the middle of it. That's the tone for everything after: very few words, very big photos, and type that behaves like part of the scenery rather than a caption on top of it.

Very few words, very big photos, and type that behaves like part of the scenery.

Chapters you can watch

The story is split into short video chapters ("A new project", "Climbing at night") that sit as small cards next to the photography. You read, you scroll, and when you want Dani's voice you press play. A temperature dial counts down to minus forty as you arrive on the ice, which says more about the conditions than any paragraph could.

Gear inside the story

The products show up where they matter: the Eigerjoch Pro jacket next to the scene where you'd want it, with materials explained in one or two lines and a quiet "Shop jacket" link. Then the page hands you on to the next chapter, Gore-Tex Pro.

Under the hood

A Next.js site with all content in Contentful, deployed on Netlify, in English, German and French. Most of the work was making heavy media feel light: five videos and a long run of full-bleed photography on one page, loaded so the scroll never stutters.

It's still one of my favourite pages to scroll through, which is not something I can say about most things I've shipped.